What is an empathy map? - Study24x7
Social learning Network
06 Mar 2019 07:52 PM study24x7 study24x7

What is an empathy map?

A

A collaborative visualisation that articulates what we know about a type of user

B

A diagram that visualizes the relationships between (1) different service components and (2) processes tied to touch points in a customer journey

C

A visualization of the process that a person goes through in order to accomplish a goal tied to a specific business or product

D

A visualization of an entire end-to-end experience that a “generic” person goes through in order to accomplish a goal. 

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