Useful tools to find and target the right audience

Updated on 26 June 2020

By The world of media and journal

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Updated on 26 June 2020

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In the world of online marketing there are hundreds of free tools to help you learn more about your target audience. These tools can help you identify average income, geographic location, psychographics etc. Here are 6 tools to identify your target audience---

1.Google Analytics-Audience Tab-Google Analytics turns assumptions about your target audience into solid facts. In this Google Analytics Audience tab you can quickly understand who your customers are and where they are situated with other stats too.

2.Google Analytics-Acquisition Tab-Another important resource to use in Google Analytics is the Acquisition tab. Under the Acquisitions tab, click All Traffic, then source/medium where you will find how your customers and web traffic were referred to your site. The Acquisition Tab helps to identify---

1.What websites your target audience is from

2.Platforms to advertise on

3.Where to find potential customers

3.Keyword Research-Keyword Research helps to find out what language and terms are being used to describe your business or product. By conducting keyword research we can find help in writing and creating strategic content designed specially to reach your target audience. It helps us to identify---

1.Popular topics for your blog

2.Ideas for collateral marketing

3.Related markets to tap into

4.Facebook Business Page Insights-It’s a fact beyond doubt that every business these days has a Facebook Business Page. You can take advantage of the easily accessible Insights tab to do quick research about your fans or audience. This tool helps you to identify---

1.Where your audience go online

2.Targeted Demographics

3.Types of engaging content

5.Consumer Barometer-It is another awesome Google tool to use. The Consumer Barometer lets you pick and choose from a range of topics and questions to understand their audiences better. This tool helps to identify---

1.Interests of your target audience

2.Forecast trends

6.Subreddit Forum Search- Subreddits are a great place to find out what people are saying actually about a topic or brand. You can research what questions people have about a product or topics and use this information to drive content and marketing initiatives. These help to identify---

1.Areas of conversations

2.Questions people may have about your product or industry

CE-Media & Journalism