Why Do Customers Prefer OTT Over Traditional Platforms?

It is not surprising to see the OTT range, especially the weekly OTT application range, has grown up to 20 hours. Why is that? Here are the top three reasons why OTT is appealing to its viewers

1. Accessibility – With OTT services, the audience is accustomed to watchingwhat it wants and how it wants, irrespective of the location. 
2. Control - The audience is willing to pay more to have a distinctive control over programs. Which is why, over 50% of the users have multiple subscriptions to
3. Cost - Studies suggest that a major chunk of viewers believes that the cost of paying for television and cables is relatively higher with less accessibility and control. 

Due to these three reasons, businesses can see a shifting pattern in user behavior for OTT services. Now, If you want to look at the behavior pattern of the companies, here’s how business professionals define OTT services

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