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Consumer Psychology (Video)
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Consumer Psychology (Video)
by Prof Naveen Kashyap

Human beings have basic needs that they full by making transactions i n the market.Transactions mostly i n the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Addition...

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validy img Validity Unlimited
level All Level
level English
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Program Fee
FREE
About This Course

Human beings have basic needs that they full by making transactions i n the market.Transactions mostly i n the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Addition...

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Course Curriculum
8 Sections | 20 Lecture | 20h 19min total length
Expand all sections
Consumer Psychology (Video)

Week 1: Overview of Foundation of Consumer Behaviour

| 02h 00min total length
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    Introduction to Consumer Psychology - I

    1h 61 min <?php echo $alt; ?>
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    Introduction to Consumer Psychology - II

    59m <?php echo $alt; ?>
Consumer Psychology (Video)

Week 2: Need and Information Search

| 01h 55min total length
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    Problem Recognition - I

    57m <?php echo $alt; ?>
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    Problem Recognition - II

    57m <?php echo $alt; ?>
Consumer Psychology (Video)

Week 3: Alternate Evaluation and Choice

| 02h 54min total length
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    Alternate Evaluation - I

    59m <?php echo $alt; ?>
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    Alternate Evaluation - II

    59m <?php echo $alt; ?>
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    Alternate Evaluation - III

    55m <?php echo $alt; ?>
Consumer Psychology (Video)

Week 4: Consumption and Post-Purchase Behavior

| 01h 52min total length
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    Post Purchase and Consumption - I

    56m <?php echo $alt; ?>
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    Post Purchase and Consumption - II

    56m <?php echo $alt; ?>
Consumer Psychology (Video)

Week 5: Consumer Perception and Cognition

| 02h 53min total length
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    Perception and Cognition - I

    1h 60 min <?php echo $alt; ?>
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    Perception and Cognition - II

    56m <?php echo $alt; ?>
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    Memory and Learning - I

    56m <?php echo $alt; ?>
Consumer Psychology (Video)

Week 6: Mood, Emotion and Cognition

| 03h 09min total length
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    Memory and Learning - II

    1h 72 min <?php echo $alt; ?>
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    Emotion Motivation and Mood - I

    58m <?php echo $alt; ?>
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    Emotion Motivation and Mood - II

    58m <?php echo $alt; ?>
Consumer Psychology (Video)

Week 7:Consumer Attitude

| 02h 13min total length
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    Attitude and Attitude Change - I

    1h 65 min <?php echo $alt; ?>
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    Attitude and Attitude Change - II

    1h 67 min <?php echo $alt; ?>
Consumer Psychology (Video)

Week 8:Marketing Communications

| 03h 21min total length
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    Communication and Persuassion - I

    1h 66 min <?php echo $alt; ?>
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    Communication and Persuassion - II

    1h 69 min <?php echo $alt; ?>
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    Summary?

    1h 65 min <?php echo $alt; ?>
show 5 more sections
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