What is SEO? How it works?

Updated on 20 May 2021

By Raskesh Das

7 min read 4 views

Updated on 20 May 2021

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SEO is an important digital marketing service technique that plays a major role in determining your website's rank and that directly affects a website's position on the search engine results page.

The primary goal of SEO is to improve your website's search engine rankings. SEO can help a business generate high-quality leads and also generate sales at an improved speed.

Furthermore, SEO also plays an important role in increasing brand or business awareness.

Do you know the relationship between consumer buying behavior and SEO?

A study proves that approximately 94% of consumers surf the web before making a purchase decision for a product or service.

When searching the web for a keyword, consumers receive a collection of websites as results. Every consumer visits the websites that are at the top of the search result because of the increased reliability and credibility of those results.

Now, SEO is the technology that ranks a website at the top. Every online company or company tries to practice this digital marketing method in an effort to rank better than its competitors and appear before consumers before their competitors.

To rank high, you need a strategy, content & practices that will appeal to your audience & customers. the SEO Company in Lucknow, focuses on the user, not on Google or any other search engine.

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